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Marketing should be at the core of any serious e-commerce business. Always. These truly are exciting times for us marketing folks: People are buying more and more goods online, a huge portion of which is purchased on smartphones. Countless e-commerce companies are...


Creating a content-rich, vital social media strategy can be quite easy when you're a big company with good money to invest in marketing. But what happens when you're the little guy, when it would be of even more importance that...